Leo Laporte publishes the first episode of This Week in Tech. Podcasting: Do-it-yourself Guide by Todd Cochrane released. Yahoo lanuches a podcast search site. People can listen and subscribe. Mommycast inks a six figure deal with Dixie. Podcast is declared the word of the year by the New Oxford American Dictionary. During a keynote speech in , Steve Jobs demonstrated how to make a podcast using GarageBand. This would have been a sign to all competitors that the medium was to be taken seriously.
The popularity of podcasts was on the up and up, with Ricky Gervais setting a Guinness World Record for most downloaded podcast over a quarter of a million per episode for the first month. Fast forward a few years and Adam Carolla becomes the Guinness World Record holder for the most downloaded podcast.
He only managed to accrue 59 million unique downloads between March and March The extent to which she persuaded me is evidenced by the fact that — full disclosure — I have also discussed developing a podcast.
Radio used to do that, sort of, sometimes, but podcasts introduced portability, accessibility, and a nearly endless selection of subjects on demand.
And thanks to the hothouse strangeness of podcast evolution, the hits of the medium are nearly impossible to predict, let alone replicate. Comedy was an early driver of podcasts because comedy is fundamentally about the pleasure of listening to funny people talk.
Also panels of pop-cultural mandarins. Also famous people, who for one reason or another have proved exceedingly willing to reveal themselves to an unprecedented degree once their lips are only inches from a microphone. The one constant, though, through all the standout podcasts is that notion of obsession and connection.
Freed from the constraints of attracting a mass audience, podcast creators double down on their enthusiasms and invite you, the listener, to come along.
It really is you. Technology makes podcasts possible, but the experience of consuming podcasts is an oasis from our indentured interaction with screens and passwords and keyboards. Podcasts appeal to the twin modern manias for constant enrichment and constant escape.
What could be more exciting than that? By Nick Tabor and Boris Kachka. Of Planet Money ; now making a show for Luminary. Started proto-podcast This American Life in Former This American Life producer behind Serial.
Longform co-founder co-founded Pineapple Street Media in A former longtime Fox executive, Lopez founded Wondery in with funding from his old employer. A veteran of the Canadian television industry. Joined the CBC to launch its podcast division in Built a successful podcast portfolio that mixes true crime, heartwarming shows, and grand experiments. Former independent film producer turned podcast co-host with Anna Faris. Recently founded Unqualified Media off the strength of that podcast.
Manages the creative vision of Radiotopia as executive producer, bringing in shows like Everything Is Alive and Ear Hustle. Created the Ringer in Simmons signed up to make a show for Luminary. Former executive at Panoply.
Now the general manager of Endeavor Audio , new division under Endeavor parent company to WME aimed at growing the podcast market through deals with talent like Rami Malek and Dick Wolf. Public radio staffer turned news podcast doyenne. Joined the New York Times to form its audio department in , giving us The Daily barely a year later. Weisberg and Gladwell have reportedly signed up Michael Lewis to launch a new podcast, Against the Rules.
Anonymous podcast producers share their tricks. You have to cut some ums, though, to help things flow. Doing it too much can make a speaker sound clipped or robotic, so I cut maybe 65 percent. All of this has immensely improved the quality of audio itself, and it can only get better from here. Not sure where to start?
We all know social media revolutionized nearly every aspect of our daily lives, but for podcasting in particular, it made discovery, promotion, and connection with listeners much easier. Building relationships through social media became central to the growth and expansion of podcasts. Despite the digital connections.
Connection with fellow podcasters is always constructive, and considering that the roots of podcasting can be traced to a tech conference, these gatherings are the best way to stay up-to-date with the constant innovation in this ever-evolving industry.
From early internet blogs to RSS feeds to iPods and the modern world of podcast streaming, the cultural innovation of this industry is nowhere near over.
With a low barrier to entry, free promotion tools, and an audience for every topic, podcasting has leveled the playing field for content creators from all walks of life. It has given concrete value to storytelling on a huge scale. That feeling of intimacy and connection is unique to podcasting and will continue to revolutionize how influencers connect with their audiences in the coming years.
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