When was olay established

Yet through all the changes and innovations, the philosophy upheld by Graham Wulff remains just as relevant as ever: Help women look and feel beautiful. Today the company manufactures, markets and distributes consumer products. A unit o Avon Products, Inc. Its product categories are Beauty, Fashion, and Home. The Beauty category con Beiersdorf AG history, profile and history video Beiersdorf AG is engaged in the development, manufacture and distribution of skin and personal care products.

It operates through the Consumer and Tesa Business segmen It is now sold in 80 countries worldwide to an estimated 60 million women. Back in the 90s, it was very much a brand that was aimed at ladies of a certain age who were keen to achieve younger-looking skin. Remember this 'Nick thought we were sisters' advert from ? However, with the name change there has also come a change in its target audience, especially in more recent years.

Think of them as entry-level Olay products. It's a light day moisturiser with SPF15 with, as the name suggests, a hint of foundation. If you continue browsing, we assume that you consent to our use of cookies. More information can be found in our Cookies Policy and Privacy Policy. The anti-ageing segment alone is valued at m this year, up from m in It consists of six items including three anti-ageing products. But at 30 a bottle, it is a little too risky when today women are more concerned about bread and cereal prices.

With ProX, it aims to compete with brands such as Clinique and Lanc.