Kashi was founded by Philip and Gayle Tauber. The name Kashi is actually a portmanteau Kashi owes a little of its success to the Olympics. In , the Kellogg company bought Kashi, surprising some food purists. Kashi's use of the term natural has attracted controversy … Because the FDA does not regulate use of the term natural , food companies can use the term without actually defining what that means. Kashi has created a new protocol to support organic farmers.
Which is exactly why we dug up some must-know fun facts about the company's history, culture, and product nutrition. While kicking around company name ideas, "Graino" was a leading contender—that is, until they landed on "Kashi.
They later learned that "Kashi" has meanings in other languages, too. It means "porridge" in Russian, "energy" in Japanese, and "happy" in Chinese. After the acquisition, Kellogg allowed the Southern California-based company to operate autonomously in order to preserve the laid-back culture that helped their staff's creativity flourish.
The strategy worked. Kashi was welcomed into major retailers like Walmart and Kroger and by , Kashi drew in enough sales that Kellogg was able to nab the leading market share in U.
Kashi continues to operate as a stand-alone business and brand so they can keep churning out progressive innovations within the natural foods space. We'd venture to say that most granola bar fans are familiar with Kashi's line of sweet—but not too sugary—granola bars, but not everyone has seen their new line of sophisticated savory bars. In fact, we've yet to see them on supermarket shelves!
They have only three grams of sugar, an impressive four grams of fiber, and their ingredient panels are jam-packed with metabolism -revving superfoods like sunflower seeds, navy bean powder, flax seeds, and millet. So, we see no reason not to get your hands on a box!
Cereal Crimes contrasts the natural cereals with certified organic cereals which prohibit genetically modified grains and synthetic pesticides in organic food production. Last week images of the sign went viral on the web.
I would have never purchased it and I certainly would not have paid the high prices!!!!! These deals have moved along two tracks. One track has been a focus on healthier products. The second track has focused on expanding Kellogg's traditional products, such as breakfast cereals, into international markets where there's room for growth. This expansion is key for Kellogg as consumers in North America and elsewhere increasingly choose non-cereal breakfasts.
Below, we'll look at five acquisitions, including one joint venture, executed by Kellogg. Note that Kellogg does not typically provide annual revenue and profit figures by subsidiary or brand. Chicago Bar was founded in and grew rapidly into a nationally recognized protein bar maker. The acquisition helped Kellogg expand further into healthier snack options, which it calls "wholesome snacks. In June , RXBAR launched its first plant-based protein bar, providing an alternative to its standard egg-based recipe.
The global presence was important for Kellogg, which had limited international reach, and the deal nearly tripled the size of Kellogg's international snacks business. Parati Group is a Brazilian food conglomerate best known for products including biscuits, powdered beverages, and pasta. The deal was Kellogg's largest Latin American acquisition ever.
It represented a key strategic move into an emerging market space where the cereal market is far less saturated than it is in the U. Founded in , Kashi is an organic breakfast cereal company with a focus on nutrition and ethical sourcing practices. Since then, the Kashi product line has grown to include healthy meals, snack bars, and waffles. Worthington was best known for its veggie burgers. Together, these two purchases represent some of the earliest and most significant forays into health food brands for Kellogg, creating a healthier image for the company.
The final entry on our list is not exactly a company owned by Kellogg, but rather a significant joint venture for the company. Tolaram Group is a Singapore-based holding company founded in As with many of Kellogg's acquisitions, this one expanded its footprint in less-saturated, rapidly growing markets.
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