Baskin and Robbins believed that people should be able to sample flavors for free until they found one they wanted to buy. In , the company's "BR" logo was updated such that it doubles as the number "31" to represent the 31 flavors, with the "31" formed by the parts of the letters "BR" which are rendered in pink color, in contrast to the rest of the logo which is rendered in blue. The company has introduced more than 1, flavors since , including the addition of vegan and non-dairy flavors.
The company has been headquartered in Canton, Massachusetts, since after moving from Randolph, Massachusetts. Baskin-Robbins was founded in by Jewish brothers-in-law Burt Baskin and Irv Robbins from the merging of their respective ice cream parlors, in Glendale, California. Snowbird Ice Cream offered 21 flavors, a novel concept at that time.
When the separate companies merged in , the number of flavors was expanded to 31 flavors. By , Burt and Irv had opened six stores. The first franchise covering the sale of ice cream was executed May 20, , for the store at South Adams in Glendale Store 1.
In , the company's production facility opened in Burbank. Burt and Irv made the decision to sell the stores to the managers. In , Baskin-Robbins hired Carson-Roberts Advertising who recommended adoption of the number 31 as well as the pink cherry and brown chocolate polka dots and typeface that were reminiscent of the circus. The first store that adopted the new 31 look was North Glendale Ave.
Between and , the corporate firm was Huntington Ice Cream Company. At that point, there were flavors and the company was releasing on average 15 new ones annually. By the time of the 31st anniversary, Baskin-Robbins had already accumulated more than flavors. The previous year, they had come out with several flavors made for the U. Over the years, their commemorative flavors have ranged from Beatle Nut in to Lunar Cheesecake in to Saxy Candidate in Today, Baskin-Robbins has flavors.
He was That same year, the company was sold to United Fruit. Today, it's part of the Dunkin' Brands family. Robbins remained a part of the company until the late s and was an avowed ice cream fan whose favorite flavor was said to be Jamoca Almond Fudge. For years, he and his family lived in an Encino home with an ice cream cone-shaped pool.
After his retirement, Robbins moved to Rancho Mirage, where he died in at the age of Tending Nature. The Mallorca Files. Professor T Belgium. Fine Cut.
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Exotic flavors were rotated into stores to change the mix each month. Baskin-Robbins had 43 stores by the end of , more than by and about when the ice cream empire was sold to United Fruit Co. Six months later, Baskin died of a heart attack at Robbins stayed involved with the company for 11 more years and marveled at how often customers pitched him ideas for new flavors.
He was born Dec. His father emigrated from Poland and his mother from Russia. As a young boy, Robbins moved with his family to Tacoma. With his wife, Irma, whom he married in , he raised three children. His family often filled the role of ice cream taste-testers around the dinner table at their Encino home with its backyard pool shaped like an ice cream cone. He named his boat the 32nd Flavor. After retiring, he moved to a Rancho Mirage home equipped with a six-flavor ice-cream counter and was known to start the day with a bowl of cereal topped with a scoop of banana ice cream.
In addition to his wife and daughter, Marsha, of Mount Kisco, N. Valerie J. She has been a reporter and editor at the newspaper for nearly 25 years. Sylvere Lotringer, intellectual who infused U.
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