All page views are counted no matter how many times a user has visited the website in the chosen period of time. Treat this metric with caution and look at trending rather than absolute values. Cookies are specific to browser and device which means that if a visitor is visiting your website using a different browser or device than before, or has deleted or never accepted the cookie, then that person will be seen as a new unique visitor even if that is not the case.
Returning Visitors: A returning visitor is a user that has visited your website during the period selected, who has also visited your website at least one time prior to this period. My question is this: I am not sure how to tell if I have loaded more than one analytic code to my html page. I have had no training on this end of the business, and have been learning day by day. I put on the plug for MonsterInsights Lite, so I know that is one of them.
I am not sure if another one was already on when I took over or not. Its really a useful article. So far I was confused on these three terms, pageviews, sessions and users. Thanks for clarification. Save my name, email, and website in this browser for the next time I comment. All three measure slightly different things: Users represent individuals that visit your site. Sessions represent a single visit to your website. Whether a User lands on one of your web pages and leaves a few seconds later, or spends an hour reading every blog post on your site, it still counts as a single Session.
Pageviews represent each individual time a page on your website is loaded by a User. A single Session can include many Pageviews , if a User navigates to any other web pages on your website without leaving. Sign up for our email newsletter for more Google Analytics tips and tutorials. Name First Last. This metric shows how many individual customers you have reached with your marketing. Related: What Is Data Analytics? You can track pageviews and page visits individually or together to monitor the effectiveness of your website.
Here are some key similarities and differences between the two metrics that can teach you about your site's performance:. High pageviews show that people are loading and reloading a specific page on your website often. This can mean that the page is popular or that you have a successful marketing strategy that directs people to that specific content. This could alert analysts to a user experience issue on your website.
You can compare the two metrics to find out more information than you would have if you were only tracking one. You can find what pages customers are repeatedly reloading to determine how you can improve the user experience on that page. A high number of page visits can mean that your website is popular. A lot of visits may mean a lot of opportunities for customers to interact with your content or to purchase a product.
However, if your number of page visits is high but your number of pageviews is low, it may indicate that people aren't clicking through pages on your site to view different content. By incorporating persuasive techniques into your website, you can take advantage of high visits and use them to convert visitors into customers.
This can then boost your pageviews. Here are two common techniques for e-commerce:. A call to action is a statement that gives the reader a task to perform. For example, an e-commerce call to action could tell people to shop for a specific product. Each colour represents a Unique Pageview. Well now that you, hopefully, have a better understanding of what the differences are between those metrics, you should now begin to see a wider panorama of analytic possibilities stretching out before you.
Comparisons between these metrics allows for a much more informed understanding of user engagement on your website, with deeper insights into how your visitors are generally behaving on your site. Are you targeting the wrong audience?
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