But the oil is not the hero; showcasing the fun and permission to snack is what the brand is all about. In order for Kernels to be great, we needed to focus on the Extraordinary POPabilities that are inherent in the brand offering. For any brand, it is imperative that things stay fresh and relevant to the changing tides of consumer opinion and retail appeal. When considering the various touch points for the brand, it became obvious that it was time for change. We overhauled the logo, icon, typeface, colour palette, in-store environment, packaging, menu display and also the online presence and website.
We set about on our objective: finding the kernel. In our brand exploration, we allowed each new idea to POP, and in doing so, the individuality of each kernel came forward. With an objective to be bright, abstract, expressive and dynamic, we strove to evoke an emotional response from fans of all ages, from kids to adults. With new energy came the opportunity to freshen the image and bring a smile to the consumer. Party packaging was another opportunity to excite and play up the fun, while integrating digital media directly at the point of purchase was a must.
All other brand touchpoints carry the same voice and vibe, for a fully immersive consumer experience. The new Kernels store brings big flavor with a bold and bright design. The digital menuboards reflect the personality of the flavors in a big way and is fun for fans of every age. Excitement is created from a distance with full screen take-overs and character animation. The juxtaposition of textures and materials creates interest throughout the whole store.
One sister, Jennifer, moved to Chicago for a while and the other sister, Amber, moved to New York for 2 years to pursue her dreams of acting and modeling while Erica pursued architectural engineering. Amber was taken by this idea and immediately started to imagine what this could grow into! In Amber moved back home to Nashville, where Jennifer, Erica and the rest of the family already lived, and started Kernels Southern Gourmet Popcorn!
They have 13 delicious flavors of popcorn that you can mix! My favorite is Frosty. Ashley L. Keep visiting until you find your favorite. This mode helps users with ADHD and Neurodevelopmental disorders to read, browse, and focus on the main website elements more easily while significantly reducing distractions. Blindness Mode. A screen-reader is software for blind users that is installed on a computer and smartphone, and websites must be compatible with it.
Start typing to search in Wikipedia. Content Scaling. Text Magnifier. Readable Font. Dyslexia Friendly. Highlight Titles. Highlight Links. Font Sizing. Line Height. Letter Spacing. Left Aligned. Center Aligned. Right Aligned. Dark Contrast.
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